Cambridge Analytica paid a data scientist 800k to develop an app called ‘This is Your Digital Life’. Facebook gave it a platform, and soon Analytica had the data necessary to influence the 2016 US election. So with it died any notion that technology is neutral; compute power just like any other kind is available to the highest bidder and that’s just one example. Flash crashes, predicting sex preferences, automated license plate readers, gamification of education software are all others. Privacy jobs, programs and policies flourish but the unintended consequences we’re all facing are entirely out of scope and happening at scale. All technology requires us to give up our privacy, but how many of us actually benefit? What can we do about the unintended consequences, and how?