The IoT industry is often lambasted for lax security, however it does face unique challenges. This talk brings expertise from a veteran security engineer who has spent the last few months embedded (hah!) in an IoT manufacturer, working on security from the inside. We will explore some of the unique challenges in this space, and why so many of these issues occur and re-occur. We will also look at how the industry is changing, and how to create IoT devices without the security dumpster fire.